In my position, it has been standard fare that one of the primary responsibilities is to be aware of products, pricing, program and people with the management power to bestow upon the staff the information they need to be successful; the “top down- follow me” management style. Well, things are disheveled. Where, how and when everyone receives their information has changed. Not lost; just moved – and augmented with Social Media. Social Media has provided content and context, some shallow, some deep, enough for people to pick and choose, and decide their own informational fate. The major advantage is that you can network and converse while doing it.